Are you looking to effortlessly engage with search engine optimisation? WordPress is by far the best platform to use. If you’re a beginner to the world of SEO, you might be wondering how to best optimise your site. Luckily, there are plenty of ways you can reach new people and draw them to your articles. Consider the following elements of a perfectly optimised WordPress article.
A purposeful template
Who you want to reach and what you want to achieve with your article will depend on your goals. A perfectly optimised site will also take into account the best template to use. If your site showcases your portfolio, you’ll want a specially-designed theme. If your WordPress site is for corporate purposes, you’ll need something different.
Great meta descriptions
You need to entice potential readers to click on your article. Well-optimised articles will include meta descriptions. These display within a search engine when a user searches for a term. Meta descriptions can be edited by the author, and show both search engines and users what to expect on a site. Think of them as the introduction to your article. To get people interested, they need to be well-written and snappy.
There are numerous plugins adapted for SEO on WordPress sites. One of the more famous ones is Yoast. This plugin helps users to optimise their sites with ease. It takes into account copywriting, Google’s algorithms, and keyword optimisation. It can also give users a preview of what their sites will look like on Google, among other perks. There are plenty of other choices for plugins out there, too. The one you select will depend on your own preferences, but using one is much better than going it alone.
Comprehensive keyword research
Trying to include keywords isn’t going to get you very far if you don’t know what search engines look for. There are plenty of tools that you can use to get started – Google’s Keyword Planner, for example. This will help you to determine commonly-searched words relating to your topic. Write your articles with keywords already in mind. This will ensure greater chances of quality output.
It’s difficult to rank on Google or other search engines if your pages contain subpar content. Your article should be informative, helpful, and useful. In addition to creating well-written, interesting, engaging articles, you must also pinpoint the purpose of each page.
Ask yourself these questions before you publish anything – Why am I posting this content? Who is my audience? What do I hope to achieve? By considering these questions, you’ll be a step ahead of many other writers.
Properly titled images
Search engines don’t read images, so you’ll need to include information about them. Don’t just allow for default naming, like img032. Give your images names that give search engines an idea of their content. When a user searches on Google images for a specific picture, they may then come across your article.
Users are more prone to clicking on recently updated posts, as they seem more relevant.
Easily readable URLs
Don’t confuse search engines and your users with a complex URL. Keep it straight to the point and memorable. For example, if your blog post has a short name, you could give your URL the same name. Including your main target keyword is ideal.
Building a site with WordPress is relatively painless – and often enjoyable, even for beginners. If you can incorporate perfect SEO into your articles, you’ll be sure to attract new visitors.